Queenstown, Aotearoa – 45°S

Commercial
growth.
Built properly.

I'm Ross Allen – an MBA-qualified commercial growth strategist with 15+ years driving revenue across sales, marketing, pricing, and distribution in New Zealand and Australia. I design growth systems that compound.

What I lead

Commercial Strategy

Strategy only matters if it compounds. I build growth architecture — pricing, positioning, channel design, and margin discipline for sustainable revenue.

Brand & Pricing Power

Brand is leverage. Done well, it sharpens differentiation and strengthens pricing authority. I align brand positioning with commercial outcomes – not just aesthetics.

Sales & Distribution

Revenue needs structure. Wholesale, direct-to-consumer, ecommerce, partnerships, and trade. I design channel models that scale without eroding value.

Leadership & Governance

Accountability is the baseline, not the aspiration. I operate at board and executive level — strategy facilitation, commercial governance, and building alignment across teams.

Experience

Selected roles where I've led commercial transformation and revenue growth across New Zealand.

– Present

Founder & Commercial Director

Leverage – Queenstown / Wellington

Founded in 2011 alongside a national commercial role. Full-time from 2020. Growth consultancy specialising in revenue strategy for SME and mid-market businesses.

  • Design and lead revenue strategy across tourism, professional services, retail, and NGO sectors
  • Build pricing models and service architecture that protect margin and increase lifetime value
  • Negotiate supplier and partner contracts across media, production, and technology
  • Lead multi-channel acquisition systems across digital and relationship-driven channels
  • Own performance reporting at CEO and board level
  • Build execution teams that deliver, not just plan
–

Guest Lecturer – MBA Programme

Victoria Business School – Wellington

Delivered executive workshops on growth systems, lean methodology, and commercial alignment to MBA candidates.

–

Sales, Marketing & Operations Manager

Allen Paper – Wellington

National commercial leadership across sales, pricing, wholesale distribution, and ecommerce for a New Zealand packaging and paper distributor.

  • Led national sales and market strategy
  • Owned pricing structure and margin management
  • Negotiated supplier contracts and key account agreements
  • Launched ecommerce channel delivering 32% year-on-year growth and 92% NPS
  • Managed budgets aligned directly to revenue growth
  • Embedded lean operational systems to improve profitability and efficiency
–

Marketing & Strategy Consultant

Contract – Shopify Partner Accelerator
–

Ski Instructor / On-Snow Photographer

Cardrona, Colorado, California, Japan

I build businesses that perform – not campaigns that look good.

My career sits at the intersection of sales, marketing, and operations. I have led national sales strategy, owned pricing and margin decisions, negotiated supplier contracts, scaled ecommerce channels, facilitated governance processes, and designed growth systems across multiple industries in New Zealand and Australia.

An MBA from Massey University shapes how I think. A design degree from the University of Otago shapes how I communicate. Running businesses shapes how I decide.

I live in Queenstown and understand the realities of operating in regional and globally competitive markets. I value clarity over noise, discipline over hype, and durable positioning over short-term spikes. Sustainable commercial growth comes from disciplined decisions made consistently.

I serve on the Southern Lakes NZDA committee and as a Business Mentor NZ, where I facilitate strategic planning and governance with commercial accountability.

15+
Years – Commercial Leadership
MBA
Massey University
Design
University of Otago

Let's build something
that scales.

If you're looking for commercial clarity, disciplined growth strategy, and leadership that connects strategy to execution – I'm open to the conversation.

hi@rossallen.co LinkedIn Get in touch