Since establishment in 1903 Harley-Davidson has become synonymous with living the American Dream and allowing personal freedom. The strategies of the past have enabled Harley-Davidson to grow in a competitive market and build and maintain a strong brand and customer loyalty.
“Fulfilling dreams of personal freedom is more than a phrase. It’s our purpose and our passion. We bring a commitment to exceptional customer experiences to everything we do – from the innovation of our products to the precision of our manufacturing – culminating with our strong supplier and dealer networks. We are Harley-Davidson.”
This report reviews the current corporate strategy against the current issues the company faces and align this with the strengths and opportunities. As a result of this review, this report offers a strategic plan that aims to create efficiencies in the complete-knock-down assembly factories, build on sustainable core competencies and create product diversification for expanded entry into the Asian Market.
You can download a full version of this report here. Harley Davidson Report